In Bangladesh, football has for a long time struggled to command the same mainstream recognition as cricket. However, with the inclusion of experienced players like Hamza Dewan Choudhury, the national team is generating renewed excitement, especially as they prepare for their highly anticipated AFC Asian Cup Qualifiers clash against India on 25 March. As momentum builds, the spotlight is not only on the players but also on what they wear.
The “Hridoye Bangladesh” jersey, designed by Tasmit Afiyat Arny, CEO of Stride Fashion Wear and Official Marketing Committee Member of the Bangladesh Football Federation (BFF), is more than just sportswear. As the Marketing Professional and Creative Director at BFF, Arny has woven Bangladesh’s heritage and football spirit into the design.