In 2012, a quiet but powerful revolution began in Bangladesh, one that would soon echo across global fashion stages. It was the birth of Stride Fashionwear, a visionary brand founded by the exceptionally talented Tasmit Afiyat Arny. Inspired by a void on the international scene regarding the representation of Bangladeshi heritage, Arny sought to carve out a space where the rich cultural narratives of Bangladesh could shine through.
With a background in graphic design from Dhaka University’s Faculty of Fine Arts, and hands-on experience in advertising and costume design, Arny blended artistic intuition with practical know-how to create something both bold and beautiful. Stride was born not just as a fashion brand, but as a cultural statement, weaving Bangladesh’s history and heritage into the fabric of global fashion.
Stride’s design philosophy is a dance between the past and the present, where heritage finds a new voice in modern silhouettes. Drawing inspiration from the timeless elegance of Jamdani weaves, the intricate beauty of Nakshi Kantha, and the luxurious sheen of Rajshahi silk, Arny crafted pieces that were at once familiar and refreshingly new. Each creation became more than just clothing; it was wearable art. Arny’s signature touch often embraced the vibrant energy of rickshaw art and the detailed patterns of local motifs, transforming the everyday into something extraordinary. The fusion of these elements created a unique narrative that both honored tradition and spoke to contemporary sensibilities, captivating audiences around the world.
Stride Fashionwear’s defining moment on the global stage came with the unveiling of the “Mayer Doa” sari, a striking creation that drew widespread acclaim during the Shanghai International Film Festival. This piece was more than just a fashion statement—it was a heartfelt tribute to tradition, art, and the environment. The sari combined eco-conscious materials with vibrant rickshaw-inspired artwork, embodying a powerful message of cultural pride and sustainability. Its name, “Mayer Doa” (Mother’s Blessing), resonated deeply with audiences, evoking themes of love, resilience, and national identity.
This breakthrough firmly established Tasmit Afiyat Arny and her brand Stride as a force to be reckoned with in the international fashion scene. Arny’s thoughtful approach to design—where innovation meets heritage—garnered even more recognition at the World Fashion Week in China. There, she was selected as one of ten distinguished designers from around the world to present collections crafted entirely from sustainable materials. Her work stood out not only for its aesthetics but also for its storytelling—each garment echoed the socio-political history and cultural richness of Bangladesh.
Through these milestones, Stride is not only promoting Bangladeshi craftsmanship globally but also proving that fashion can be a meaningful medium for social commentary and environmental responsibility. Arny’s vision continues to inspire a new generation of designers to blend purpose with creativity on the world stage.
Stride’s international presence expanded rapidly, with notable showcases in Shanghai and Miami, followed by plans for runways in Peru, Zimbabwe, and Indonesia. A milestone was the opening of a year-round store in Shanghai, securing Stride’s place in a global fashion hub. Arny’s personal growth mirrored the brand’s success, as Stride’s commitment to inclusivity—through custom sizing charts—further solidified its place on the international stage. Through sustainability and cultural pride, Stride became a beacon of Bangladeshi fashion worldwide.